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PPC Specialist

Healthcare and Mobility Africa – Parklands, Western Cape
Healthcare & Mobility Africa, SA’s largest mobility specialist, is looking to recruit a PPC Specialist to manage its 7 brands through effective management of the PPC Google, SEO and Facebook campaigns. The successful candidate will find himself working in a dynamic and rewarding environment which understands the importance of effective PPC to the companies advertising success. There may also be opportunities to work on international campaigns.

Duties & Responsibilities:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • Monthly reporting for internal websites and clients

Requirements

  • Experience as Search Engine Marketing Specialist or similar role
  • Experience with planning and implementing a successful SEO strategy
  • Experience web analytics, marketing, and business development
  • Ability to analyze data and provide evidence-based recommendations
  • Critical thinker and problem-solving skills
  • Good time-management skills
  • Knowledge of HTML and WordPress advantageous
  • Degree in relevant marketing fields would be preferred

As this is a new position with market related salary, please advise as to your current and desired remuneration.

Job Type: Full-time

Experience:

  • SEO: 3 years (Required)
  • PPC: 3 years (Required)
  • Google AdWords: 3 years (Required)

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